“Drinking water, drinking healthy water” has become a new concept of healthy life for contemporary young people. At the same time, consumers are aware of the issue of healthy drinking water, and this has contributed to the prosperity of the water purifier market.
Under the keynote of big health, the water purifier industry has ushered in a wave of “bonus”, and the product penetration rate has further increased. With the gradual increase in the proportion of new water purifiers, this industry will usher in a new round of opportunities.
At the same time as the water purifier market broke out, the brand camp of water purifiers is constantly growing. Not only professional water purifier brands, but also home appliance companies and Internet companies are specializing in this business. The market is expanding every year, and the competition is becoming more and more fierce. What should water purification companies do to improve the status quo and develop benignly?
The epidemic stimulates the “vigor” of the water purifier market
Affected by the epidemic, the entire home appliance industry is under enormous pressure. While the epidemic affects the normal operation of home appliance manufacturers, it also brings opportunities. Taking the water purifier industry as an example, water purifiers have reaped a wave of dividends as high-end health appliances. At the same time, the awakening of consumers’ demand for healthy drinking water has brought new vitality to the industry.
Drinking more water is a simple and effective way to improve immunity. In order to improve the problem of safe drinking water at home, many consumers have begun to install water purifiers at home, and user demand has gradually driven the growth of water purifier market sales.
At present, there are many types of water purifiers on the market. RO reverse osmosis water purifiers have become the mainstream of consumption due to the advantages of effectively filtering heavy metals, viruses and organic substances. However, due to the control of membrane technology, the water purifier products on the market have problems of homogeneity, and product sales are weak. In the author’s opinion, emergencies can only stimulate market sales for a short period of time, and technological upgrading and product innovation can stimulate the real vitality of the market and promote the development of enterprises.
Product homogeneity is serious, and the market price war is fierce
Because the functional and technical layout of water purifier equipment is generally the same, the production capacity resources are relatively small, the equipment quality is weak, and the operation mode is similar, resulting in no innovative technologies or products in the industry, and enterprises that carry out independent technological innovation in the industry also rare.
At present, there are three main types of common water purifiers on the market: ultrafiltration water purifiers, RO reverse osmosis water purifiers and nanofiltration water purifiers. Ultrafiltration water purifiers can filter out harmful substances such as bacteria, rust, and colloids in water, but will release harmful heavy metals in water; RO reverse osmosis water purifiers are the mainstream products in the market, which can filter almost everything in water except water molecules. .
The filtration precision of the nanofiltration water purifier is between ultrafiltration and reverse osmosis, and it has a certain charge adsorption effect, which can remove some heavy metals and mineral ions above divalent.